Hi! l’m Clare, a writer and marketer based in Munich, Germany.

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A bit about me

2004-2010: England
2010-2014: USA
2014-now: Germany
  • Durham University: B.A., classics and computer science
  • London, England: marketing & communications / finance
  • New York University: certificate in publishing and editing
  • New York & Tri-State: consultancy
  • Munich: marketing & communications / technology
  • Munich: Doodle Owl, Communications Consultancy
Born and bred in London, l enjoy exploring and living in other great cities. When l’m not working, I like to spend time with family and friends, indulge in some good food, good conversation, and a little Bavarian beer.

What I do

I craft content and devise marketing strategies. My approach is always the same: detail oriented. Paying scrupulous attention to the minutiae of your website, product launch, or app interface, sends a message to your clients: your consideration to the very smallest elements, precedes your attention to them.


  • Digital content for websites, newsletters, and emails
  • Offline content for brochures, leaflets, and presentations
  • Video scripts, concepts, and story telling


  • UX copy and microcopy for software applications
  • Texts for user guides, support articles, and onboarding tours
  • Style guides for teams to ensure consistent communications


  • Pitch decks, slogans, and “about” statements
  • Company positioning and social media campaign planning
  • Event planning and communications

Ich kann auch Deutsch!

I help German companies improve their outreach.
Whether you need ongoing consultancy to help spread your wings internationally, or just to have your website available in English (so that non-German clients living locally don’t miss out), l offer everything from translation and transcreation to brand development and practical tips on avoiding cultural slip ups.

A few samples of my work

Print / Technical

Writing, editing, and project management
Brief: working with an author, to produce a series of workbooks for a bank.
Outcome: a total of seven manuals that became the bank’s official training materials for their financial risk certification process.
Download sample

Video / Creative

Concept development and script writing
Brief: to convey the unique benefits of a software product.
Outcome: a video that met all client expectations, in an accessible and engaging way.

Digital / Creative

Creative content writing
Brief: to research and write an inspiring blog article on interior design, consistent with the brand’s style and outreach.
Outcome: the blog was a success, and the keywords l was requested to use supported the client’s campaign.
Download sample

Digital/Brand development

Social media consultancy
Brief: to assist a client with specific social media messaging and brand development.
Outcome: successful launch of a new social media channel, and ad-hoc consultancy.
Download sample

What my clients say

Brandon Davis

Brandon Davis

Author and banking industry expert

Clare was invaluable in helping the team turn a complex subject into an accurate but easily understood finished product.
Freeletics Logo

Robert March

Content Strategist at Freeletics GmbH

Clare’s work is always exact and nuanced — in terms of both style and content. She has an ear for speech and knows how to write with focus, but also with a sense of fun.
Boyan Tanchev

Boyan Tanchev

Chief Product Officer, TIMIFY

Along with her creativity, Clare is focused and persistance on achieving simplicity and clarity in her microcopy. She is always a joy to work with.
Ioannis Toptsikiotis

Ioannis Toptsikiotis

Ex-Deputy Managing Director, GARP EMEA

Clare possesses a great deal of originality, her creativity and hard work produce impressive results.

Get in touch

I’d love to hear from you.

Drop me a line, give me a call, or go ahead and book a complementary consultation.

And if you’re Munich based, we can of course meet in person.
Tel: +49 173 7425 778
Email: clare@doodleowl.com
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